A whirlwind of public relations

Sitting down to write this very last blog entry, I am filled with mixed emotions. With the end of semester drawing nearer I am excited at the thought of completing another assessment task, but like usual I am full of regret that this is yet another last minute job. Why do I always leave things to the last minute? You would think I would have learnt the last 10 times I rushed an assessment task!

Anyways seen as this is my very last blog entry (no offence Prue, but my excitement is building), I suppose I should make it a good one! Looking back on my blog entries I am sometimes embarrassed by my grammatical errors and my inability to construct a comprehensive sentenceL. However amidst the gloom I have found this exercise to be extremely beneficial. Blogging was a new concept to me, but it offered me a space to proactively engage with and reflect on the content of this course. Looking back I am proud of the knowledge CMNS 1290 has equipped me with. Before entering this course my knowledge of public relations was limited but now I feel better informed and also look forward to the opportunities this course as a whole will provide me with.

Ok so quickly getting back to the task at hand- the second reading for this week.

FOCUS ON ASIAN PUBLIC RELATIONS MANAGEMENT

Richard Stanton

This chapter focused on public relations in Asia and associated countries. It exemplified the complex nature of public relations and explored the social, cultural and economical differences between different countries. A common thread I found in the reading is the necessity for public relations practitioners to be socially and culturally aware.  Although each country is distinguished by cultural values and traits, an important role of public relations is to maintain strong relations despite geographical distance (Stanton, 2009).

Asian public relations are somewhat more complex then it may be in individual Western countries. Competing levels of economic and political activity (Stanton, 2009) between countries prose’s problems for practitioners. Therefore it is necessary for practitioners to act on a global scale, to gain a more holistic view of their profession (Stanton, 2009).

 No single is suitable across the board. However, alike Western countries, relationship building and framing are the main theoretical components used in Asian public relations (Stanton, 2009).

This chapter was both informing and eye-opening. It made me aware of the importance of knowing your place, both socially and culturally. Skills of practitioners are diverse, incorporating communicative, technical, social, marketing and economic aspects. In order to survive in the PR world one must be alert and aware of what is happening in the world, whilst also paying special attention to issues on a local level.

REFERENCE:

–          Stanton, R. (2009). Focus on Asian Public Relations. In Chia & G. Synnott (eds), An introduction to public relations from theory to practice. South Melbourne: Oxford University Press.

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