Ethics in PR

Ok so when I went to post this weeks blog I realised that I have infact unsuccessfully posted lastweeks blog.. Luckily I left it for safe keeping on my flashdrive!

So with a simple copy and paste, this week is a bit of a two-for -one kind of deal..


Elspeth Tilley

Ok seen as my very first blogging attempt was somewhat unsuccessful, I am hoping this next entry is a little better 🙂

This week’s reading revolved around the highly debated topic of ethics. Proposing the questions;

1)      What is considered to be ethical behaviour?

2)      How do you maintain ethical?

3)      What are ethical theories?

The concept and of ethical theories was something that was completely new to me. I have never really questioned ethics before; instead I simply believed ethical behaviour was a personal choice based on morals and values.

Little did I know the concept and acknowledgment of the difference between right and wrong often does not cut in the world of public relations.

Instead, PR practice identifies that ethics is much more complicated than meets the eye. It relies heavily on personal choice, but is often scrutinised by publics who have differing world views and expectations (Tilley, 2009).

My judgement of ethical behaviour is constituted by my cultural upbringing, my personal beliefs and values, and perceptions of what is right and wrong. However when working in practice, determining ethical behaviour is much more complex and anticipating the outcome is often unreliable and inconclusive.

This reading has opened my mind to complexity and dense role of public relations, whilst making me aware of the cliché ‘every action has an equal or opposite reaction’.


         –          Tilley, E. (2009). Public Relations Ethics. In J. Chia & G. Synnott (eds), An introduction to public relations from theory to practice. South Melbourne: Oxford University Press.


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